Market Value Demonstrating and Documenting Superior Value in Business
Market Value Demonstrating and Documenting Superior Value in Business
Value Merchants: Demonstrating and Documenting Superior Value in Business Markets Hardcover
Congratulations to the team of writers for the book "Value Merchants".
As someone whose whole job responsibility is to implement a value sales
strategy and culture at a global industrial company, I was amazed at the
clear and concise roadmap the book laid out. Not only is it filled with
theoretical ideas of why it is important to create and document value
for customers, but it gives a practical roadmap of how to transform a
company into a value "merchant."
As most people in the world of
sales know; today you either have to be the cheapest by line item, or if
you're the best - you need to find a way to `explain this" so the
purchasing, finance, production people can clearly see they are getting
the best value for their organization. Without the ability to document
the value that can be created and has been, you're left with little more
than wishes and hopes, and finance people won't pay you for those.
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Market Value Demonstrating and Documenting Superior Value in Business